MIO my MIO not only is a fairy tale by Astrid Lindgren but also a fantastic adventure for three young ladies who are driven by commitment, creativeness and exceptional experience within design, production and sales of fashion wear.

MIO my MIO presents exclusive and unique Danish-designed kids' wear that combines children's pleasure in wonderful colors, fabulous prints and amazing details with excellent materials and comfortable fits.

It is fabulous and unique clothing for kids from 0 to 10 years. For boys the style is cool but also a bit fearless and boyish. Girls are allowed to stay girls, the feminine and romantic expression has got a  special twist, as it provides various combination options.

Though the collection is limited it is extremely versatile. The design is exclusive but also comfortable and casual with various opportunities for individual  and personal styles and combinations, at the same time assuring top-quality materials and comfortable fits.